Pakistan's only body working for the development of horticulture, with a primary focus on exports, has been given a year to improve its performance.
Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association (PFVA) had requested Commerce Minister Khurram Dastgir to give a one-year extension to the PHDEC, after the Ministry decided to close it because of poor performance.
The minister took the decision during a meeting with PFVA Chairman Waheed Ahmed in Islamabad on Wednesday 11 May.
They agreed to fully revive the horticulture company to enable it to resolve issues faced by the horticulture sector and promote exports.
Ahmed briefed the minister about other issues related to the horticulture sector, especially the difficulty in tapping Iranian markets after the withdrawal of international economic sanctions from the neighbouring country.
He also outlined the challenges for exporters in European markets, especially in the way of mango exports. A full-time competent CEO should be appointed and its head office should be in Islamabad with field offices in provincial capitals.
The association is of the view that horticulture exports can be increased to $1 billion in the next two years and $6 billion in 10 years, if a comprehensive horticulture development strategy is developed.
