Mikawaya, Los Angeles, launched new MyMo brand mochi ice cream, set to roll out distribution to major retail chains and foodservice outlets in 2017.
“We are very excited to introduce MyMo to American consumers who are always looking for a unique new snack or dessert treat,” says Jerry Bucan, president and CEO. “Mochi ice cream is emerging as one of the top new food trends in the United States. The consumers we’re marketing to are looking for new, interesting treats, and want to share that discovery with their family and friends. MyMo is our newest offering, featuring favorite flavors designed for the American palate. We intend to attract a shopper who’s looking for a delicious dessert that’s easy to serve and perfectly proportioned (at roughly 110 calories per serving). Our customers will get a delicious little indulgence that’s ideal for an afternoon treat or a tasty dessert. Kids also love these dumpling-sized ice cream treats.”
The MyMo line comes in Ripe Strawberry, Sweet Mango, Double Chocolate, Vanilla Bean, Cookies & Cream, Green Tea and Mint Chocolate Chip, and will be sold at nearly 200 select locations in the Northern California, Midwest, Northeast and Southeast regions.
