On November 23, Jingdong intruduced a new brand called the 'Jingdong Logistics' and announced that Jingdong Logistics will be completely opened up towards society with branding as its method of operation. It can provide custom-made logistical services to third party shops in society. This means that Jingdong Logistics is opening up the express service in China in an accommodating, communicative and luxuriant way.
According to a Sohu Science and Development report, the citizens of 42 Chinese cities such as Beijing, Shanghai and Guangzhou will be able to get goods delivered for free at their doorstep. Jingdong Logistics also announced that it is adopting an 'open and smart' strategy. Thereby it wants to become the provider of fundamental facilities for the whole of China. Jingdong also hopes that the logistic opening-up also becomes the starting point for an outward opening up on the whole conglomerate level.
The vice-chairman of Jingdong group, responsible for the shopping centre operations system, Mr. Wang Zhenhui, finishes with the following: "Jingdong Logistics will provide both online and offline services. It will have several platforms, be active in all channels, the whole life cycle and the whole supply chain. It will provide a logistic service that incorporates and unifies all these services".
