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Current Position:Home » News » Marketing & Retail » Food Marketing » Topic

Fair brings Taiwanese mandarins to Borneo

Zoom in font  Zoom out font Published: 2017-01-18  Views: 10
Core Tip: Warisan Utama Jaya Emporium & Supermarket in Jalan Muara, yesterday hosted an agricultural fair which brought quality produce from Taichung City, Taiwan, including the ever-popular premium Pomkan (Mandarin orange).
Warisan Utama Jaya Emporium & Supermarket in Jalan Muara, yesterday hosted an agricultural fair which brought quality produce from Taichung City, Taiwan, including the ever-popular premium Pomkan (Mandarin orange).

In his opening speech, Jason Wan said the main objective of the event is to promote the Pomkan, or honey orange, and a variety of fresh fruit and vegetables from Taiwan.

Meanwhile, Lim Toh Yung, the supermarket general manager, said that public response to the fair has been most encouraging, with customers from neighbouring states coming over to shop for quality products and items.

The launching ceremony also featured a drumming performance and a Chinese musical ensemble by Chung Hwa Middle School students.

To liven up the event, a Pomkan-eating competition was also held, in which the top three winners in both the male and female categories took home $300, $200 and $100 cash vouchers respectively, along with one carton of Pomkan oranges each.
 
keywords: mandarins
 
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