A new brand of ready-to-eat fresh soups made from 100% natural ingredients have been announced. The soups are part of the brand "Fast & Fresco" from the company SAB Ortofrutta.
"Highest-quality fresh produce is harvested, processed and cooked in the shortest possible time to ensure great taste. Exclusive production technologies preserve and even improve the flavours and textures" SAB representatives said.
According to Ortofrutta Fast & Fresco will come in 15 different recipes divided into three categories: Classic, Wellness and Premium. The soups come in a white bowl with a paperboard wrapping and elegant graphics. Three different background images on the packaging help consumers identify each category. The Classic range, for example, features a typical red and white Italian tablecloth in reference to the wholesome, full flavour of Italian dishes. Ortofrutta will be presenting the soups at Fruit Logistica this year at hall 2.2, booth A-09.