According to the Nielsen Perishables Group, in the US bananas were the top selling item in 2016 with 4,641 units sold per store per week. Potatoes were the second top seller with 3,578 units sold per store per week.
As far as dollar sales go berries, packaged salads, apples, citrus and grapes were the top five produce categories. In 2016 grocery shoppers were also more interested in melons and beans, which had higher unit sales of 10.6% and 25% last year.
As fresh produce sales keep increasing so does the popularity of the produce department in grocery stores. According to Grocery Headquarters' annual State of the Industry Almanac, the produce department is still the most trafficked area in the grocery store.