"A label can provide many different kinds of information about the product, such as breed, manufacturing location and manufacturer. This information has different roles for different people. Based on the label, consumers can decide if they like the product, and if they would buy it again. Managers of fruit and vegetables can gain a stronger competitive position and ask a higher price to make more profit. For the past few years, more and more managers have recognized the importance of labels."
"Sinclair's automatic labelling system is ideal for labelling fruit and vegetables. It has become the most common equipment in the international fruit and vegetable trade. It holds over 90% of the international market. Compared to other labelling equipment, Sinclair's superiority lies in three points. First, its material lasts longer than the weak commonly used polythene. It does not come off easily. Furthermore, the label is made of special material for food produce. Also, the equipment is for rent, which reduces the costs of one-time investments in equipment for packaging, manufacturers and traders."
"We have set up support offices worldwide. The Chinese office is located in Yantai, Shandong. In a lot of production areas we have service points as well. To create a better understanding of Sinclair, we will hold demonstrations of kiwi labelling in Sichuan and Shaanxi at the end of July. In October we have demonstrations of orange labelling in Jiangxi and Yunnan. Moreover, Sinclair will also attend several exhibitions to show our equipment to the industry and to the wider public."
