“Shoppers have been contacting us wanting to know when the season will be starting. The Stokes Purple sweet potatoes definitely have a cult-like following,” said Alex Jackson Berkley, senior account manager of Frieda’s. “Purple foods continue to be a hot trend, and purple is definitely the new orange when it comes to sweet potatoes.”
“Stokes Purple sweet potatoes are a must-have item for retailers to include in their fall table resets,” said Berkley. “Stokes Purple sweet potatoes are also ideal to promote pre-Thanksgiving, winter holidays, the New Year, and Easter/spring.”
Organic and conventional Stokes Purple sweet potatoes are available from September through May in 15 lb. and 40 lb. cartons. Every potato is labeled to reduce front-end checker error. An organic 12/3 lb. bag is also available.
