JD Fresh and the Baise City government in Guangxi, jointly organized the 2018 "internet + Baise Mango Festival" on June 25th. JD also organized promotional activities. It is estimated that JD Fresh sold more than 2 million Baise mango's during the festival period. The sales volume increased by 200% in comparison with the same period last year. At the same time, both parties expressed their intention to cooperate in a direct supply from mango production areas. Baise City will become the newest landmark for JD Fresh farms. Cutting out one segment of the distribution chain, Baise mango's will be directly delivered to JD Fresh and sold in markets throughout China. This provides consumers with a more affordable mango choice.
Government data shows that approximately 14 million Baise mangoes were sold through such e-commerce platforms as JD and WeChat in 2017. The market value of these sales was approximately 1.1 billion yuan [164.3 million USD], or 28% of the mango market value. JD Fresh sold an estimated 2 million Baise mangoes during the festival period, which is three times the sales volume of the same period last year.
Not only do JD Fresh and the Baise City government cooperate in such areas as online retail, standardized brand creation, and fresh farms, but they've also established concrete plans for cooperation in the fields of data, distribution, and sales management. With the help of JD Fresh, even more top-quality fresh fruit from Baise will avoid the distribution bottleneck and travel directly to the table of consumers worldwide.
Source: DONEWS
