This will be followed by offers on other popular categories. For instance, snacks will start at Rs 19 and biryani will start at Rs 79.
Users will be able to indulge their cravings and avail these prices with no minimum order value, and see specialised collections on the app for various such offerings during the campaign.
The Crave Party is aimed at celebrating the universal love for food that ties all the foodies in the country together.
Foodpanda, which is aiming at a tenfold increase in increase volume, has designed this and the upcoming offerings keeping the emerging trends and sentiments of the consumers in perspective, and, at the same time, aligning them with the business objectives.
Commenting on the development, Pranay Jivrajka, chief executive officer, Foodpanda, said, “There is nothing more unifying than the love for food and we want to embody that on our platform.”
“Through the most popular categories like desserts, snacks, biryani, etc., we intend to provide our customers with the best food experiences on the platform,” he added.
“At the same time, we aim to establish long-term relationships with our partner restaurants by introducing such compelling propositions,” Jivrajka said.
“On the technical and logistical fronts, we aim to hire the right set of people needed, leverage Ola’s prowess and ensure that the last mile is covered with a strong customer support,” he added.
The campaign will witness a strong integration with Ola assets and properties, and will reach out to the aggregator’s customer base for maximum impact.
Foodpanda will also be building a fleet of 60,000 delivery riders in the coming two months to meet the demands of the campaign and ensure a seamless ordering experience for the consumers.
