There has been tremendous activity with plant-based protein alternatives targeting Millennial consumers—many of which are marketed primarily in the refrigerated and frozen space.
“Although we recognize many of these are good products, we felt the majority are priced at a premium, and, therefore, were not a fit for everyday consumers who seek great-tasting, plant-based foods but also have a value mindset,” commented Laura Lapp, innovation brand manager for Atlantic Natural Foods. “We set out to develop a lifestyle brand with Loma Linda, featuring healthful, plant-based products to meet all consumers’ needs.”
The new line from Loma Linda features 10 total SKUs and a variety of flavors to satisfy diverse palettes:
• Plant-Based Protein Meal Solutions – Some tasty varieties, such as Spicy Pad Thai, Thai Green Curry, Tikka Masala, Mediterranean Tomato & Olive and Chipotle Bowl, are inspired by global cultures, while others like Hearty Stew and Southwest Chunky Stew offer more traditional tastes and flavors. Each is non-GMO and most are gluten free, and offer up to 9g of protein per serving.
• Plant-Based Meal Starters – These starters are simple, plant-based versions of favorite comfort foods like Taco filling, Sloppy Joe, and Chorizo. At home, cooks may use Loma Linda Plant-Based Meal Starters as protein alternatives to jumpstart any meal, and then add fresh ingredients to their liking. Each is non-GMO and gluten free, and offers from up to 6g of protein per serving.
Loma Linda Plant-Based Protein Meal Solutions and Loma Linda Plant-Based Meal Starters (SRP $2.99 to $4.49) will hit e-commerce, grocery and natural food store shelves, at more than 5,000 locations nationwide, including Amazon, Walmart, Sprouts Market, Wegmans, Safeway, Shaws, Food Lion, Meijer, Hannaford, King Kullen, Jewel, Safeway and Costco stores in select regions across the US. .
www.atlanticnaturalfoods.com
