This partnership marks Gulabs’ entry into Kerala, making their much sought-after products, such as Khakhras, Tiny Khakhras and Sharbats, available in physical retail stores for the first time in the state.
Commenting on the development, Ruchika Gupta, vice-president, sales and marketing, Gulabs, said, “We are very enthused to enter Kerala as part of Gulabs' expansion to different states.”
“Even though it’s a totally new market for us, we are confident that our products will be gladly welcomed and accepted,” she added.
“We hope our Khakhras and Sharbats will receive the same kind of love as with the local snacks and drinks,” Gupta said.
The crunchy Khakhras from Gulabs are available in such flavours as Methi, Plain, Ajwain and Moongadi, whereas their smaller versions, named Tiny Khakhras, are available in Ajwain, Methi and Plain. Both the versions of Khakhras are vacuum packed to maintain freshness and shelf life.
When it comes to Sharbats, the options include Rose, Pudina, Lemon, Lemon Ginger, Thandai, Jeera, Paan and Saunf.
Over 100-year-old recipes, the Khakhras and Sharbats from Gulabs are made from the highest-quality raw materials. Each product comes in attractive eco-friendly packaging.
