Record high temperatures were set across the continent in an unusually prolonged and broad heatwave, which could cause a massive 30% crop failure. However, the exact extent of the situation will not be clear until the harvest is completed in late autumn.
For potato chip producers, this means a higher commodity price, smaller chips -meaning more potatoes will be required to produce a single bag of chips- and a limited choice.
"Whilst 2018 witnessed extreme weather conditions across Europe, the true impact on quality and yield will only be known once the full crop has been lifted," Andrew Curtis, scientific and regulatory affairs manager of ESA and director general of the Potato Processors' Association (PPA) told BakeryandSnacks.
Highlights of Europe's potato chip market
1、Europe's potato chips segment is forecast to bring in €6,73 bn in revenue
in 2018 and will grow annually at a 2.0% CAGR between 2018 and 2021
2、In comparison, the US -the biggest consumer of potato chips-
is projected to generate €14,75 bn in 2018
3、In relation to total population figures, a revenue of $13.97 per person
is expected in 2018
4、The average per capita consumption currently stands at 1.5kg,
generating €12.65 in revenue per person.
