Consumers in Shanghai, Guangzhou, Shenzhen and Chengdu will soon be able to experience 7FRESH, JD.com's premium offline stores focused on fresh food. JD has signed agreements with 16 real estate companies including China Poly Group, Joy City, Vanke, Yuexiu Property
and Greenland Holdings, to expand the premium supermarket chain.
Launched earlier this year, the stores have proven a hit with customers, drawn in by the unique experience of offline shopping complete with the convenience and service-quality that have made JD.com China's largest and most trusted retailer.
7FRESH is differentiated by its mix of products, with fresh produce making up more than 70% of offerings. Twenty percent of products are directly sourced from overseas suppliers who have been carefully vetted by JD, an important factor for Chinese shoppers, who are increasingly focused on food safety and sourcing. Marketscreener.com reports how all leafy green produce is restocked within 24 hours, and lots of selected produce can be cooked on site.
