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Ingredion launches Inside Idea Labs in EMEA

Zoom in font  Zoom out font Published: 2018-10-08  Views: 35
Core Tip: Ingredion has introduced a virtual lab called Inside Idea Labs, for the EMEA region.
Ingredion has introduced a virtual lab called Inside Idea Labs, for the EMEA region. The interactive online portal serves as an extension of the global network of Ingredion Idea Labs innovation centers. It is equipped with resources and content developed by the same experts who partner with customers at the company’s brick-and-mortar labs around the world.
The development of on-demand digital support reflects the company’s long-standing commitment to innovation. The virtual lab, first developed to serve the beverage market, makes Ingredion Idea Labs science-based problem solving more readily available to customers pursuing increased agility and speed to market.  
Charlotte Commarmond, Senior Director, Marketing and Innovation, EMEA at Ingredion, says: “Inside Idea Labs enables us to extend the reach of our five Idea Labs innovation centers in EMEA and provide easy access for more manufacturers to our range of technical services and expertise in areas such clean label, sensory experience, affordability and health and nutrition.”

Inside Idea Labs will consist of regionally developed labs focused on specific market segments. The beverage lab has been launched first for customers in Europe, the Middle East and Africa and a dairy lab will follow later this year. Ingredion experts will continue to create additional resources to serve customers.

The beverage lab showcases technical resources including sample formulations, white papers and responses to questions that customers frequently ask about topics such as emulsification, mouthfeel enhancement and protein enrichment. Visitors also will find information about the consumer and market trends driving change in the industry, as well as insights from the experts working throughout our network of Ingredion Idea Labs innovation centers.

“Our existing relationships with customers have given us insight into the types of information that we need to build into each virtual lab and we’re looking forward to expanding our resources across all segments as part of our service offering,” Joseph M. Light, Vice President of Global Development and Ingredient Technology at Ingredion, explains.


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