Once upon a time, it was predicted that the "take-out foods boom, consumption upgrade, instant noodles are dead." Statistics show that China's instant noodle sales declined in 2016 as a whole, and more than one investment bank had adjusted the investment rating of instant noodle manufacturers, calling the industry "gloomy investment prospects". However, since 2017, instant noodle sales had rebounded, showing a good growth trend. In the first half of this year, sales volume grew by 4.5%, value of sales grew by 8.6%, and the net profit of the whole industry has also achieved synchronous growth.
Why is the instant noodle industry “revive” recently? The main reason is the innovation of enterprises. Over the past two years, instant noodles manufacturers have made every effort to continuously introduce innovative products with both nutrition and delicacy, minimizing the "industrial taste" and returning products to tradition and nature. More and more varieties, better taste, seasoning bags are more nutrition and health, not only attract young people working overtime, many elderly people and children also like instant noodles.
From the competition of low price,cut price to the hot sale of high-end products, from the original standardized taste of a single variety to a richer and diversified taste, the rise and fall of instant noodles industry givepeople profound inspiration: the consumer market depends on innovation cultivation, and the consumption potential depends on innovation excavation. Whether the traditional industry still has vigorous vitality in the Internet era depends on the innovation of production technology and design concept. From a pack of instant noodles to automobiles, high-speed trains and commercial airplanes, the rationale is basically the same. There is no "sunset" industry in the market economy, only "sunset" enterprises and concepts. At any time, consumer demands and market potential can be nurtured through enterprises’ technological innovation and products upgrading.
The only way for traditional enterprises development is to innovate, especially those already in trouble. Instead of complaining bitterly, they should strive for breakthroughs and innovate resolutely. This is the "big trick" for self-help. We look forward to more industries related to people's lives being innovated continuously, like instant noodles industry, it will show new vitality in the upsurge of consumption upgrading. It will not only open up its own broad market space, but also better meet the diversified consumption needs of the people.
