Eversight Offer Innovation Suite is being deployed by major CPG firms General Mills and McCormick & Company to develop promotions.
General Mills is implementing Eversight’s artificial intelligence (AI) platform for the improving effectiveness of highly targeted promotions within its snack business.
Eversight has developed a suite of tools to offer exact promotion guidance to manufacturers, customised for shoppers and retailers.
The analytical tool addresses gaps in the CPG market by offering advanced technology that bolsters promotional effectiveness and drives sales.
Eversight co-founder and CEO Jamie Rapperport said: “General Mills has set the standard for CPG over the last 150 years. It is a company that has always prioritised innovation and consistently develops concepts and promotions, to which consumers respond positively.
“We are honoured to help General Mills make promotions even smarter and more tailored to the retailer and consumer needs.”
Maryland-based spices and seasoning mixes producer McCormick & Company has also implemented the Eversight Offer Innovation Suite for a portion of its product portfolio.
McCormick intends to take its promotions to a next level by integrating the AI technology to sense market conditions, develop an optimised promotion portfolio and track promotion performance and compliance against plans.
McCormick & Company Sales vice-president Bill Simon said: “We continue to embrace new technologies to further customise and personalise our offers to consumers. Eversight is one of many analytical tools we leverage to increase the effectiveness and efficacy of our pricing and promotions.
“We believe that Eversight’s AI-based technology will help us deliver products that consumers love through promotions that resonate with them. Eversight will be a central element of our approach.
