Lycored’s tomato extract blend for supplements has become the first of its kind to carry the ‘Non-GMO Project Verified’ seal.
The seal gives consumers assurance that a product has completed a comprehensive third-party verification for compliance with the Non-GMO Project Standard.
Certified in the US and EU, Lycomato offers a synergistic combination of carotenoids, tocopherols, and phytosterols, sourced from non-GMO tomatoes.
Zev Ziegler, Head of Head of Global Brand & Marketing (Health) at Lycored, said: “Letting nature provide a path towards wellness has always been a core pillar of our company.
“In that light, we’re proud to announce that Lycomato® has become the first Non-GMO Project verified tomato extract on the market.”
Consumer demand for non-GMO products is rising sharply. The number of people who say they avoid GMOs has reportedly tripled over the past 11 years and currently stands at 46%.
Non-GMO Project Verified is the fastest growing label in the natural products industry, representing over $26 billion in annual sales and more than 50,000 verified products for over 3,000 brands.
Mr Ziegler added: “2019 could be the year when demand for non-GMO products reaches a tipping point.
“We’re delighted that Lycomato will carry the Non-GMO Project Verified seal ― it’s another sign of our unwavering commitment to providing consumer-friendly products of the highest quality, efficacy, and safety.”
