Givaudan, the world’s leading flavour and fragrance company, recently inaugurated a new Flavours technical and commercial centre in Casablanca, Morocco. The CHF 1.2 million-investment is part of the company’s 2020 high-growth markets strategy and demonstrates its ongoing commitment to the Maghreb and West Africa regions.
Louie D’Amico, president, flavour division, Givaudan, said, “Our new centre in Casablanca will enable Givaudan to meet the evolving needs of our food and beverage customers for innovative taste and flavour solutions. Through our local presence, customers will benefit from a faster response, as well as access to a wider range of Givaudan’s global capabilities in flavours and extracts.”
For the first time in Morocco, the company will offer in one location a full range of flavour application capabilities serving customers in the savoury, beverages, sweet goods, dairy and snacks segments.
The 600sq m facility integrates application labs with specialised technologies along with commercial spaces for customer taste and smell experiences.
It will serve customers in Algeria, Morocco, Tunisia, Senegal, Malta, Ivory Coast and Guinea, with additional support for creation from Givaudan’s Flavour Development Centre in Dubai and our regional innovation centres in the Netherlands and Switzerland.
Speaking at the event, Henning Hartnacke, the company’s EAME commercial head, said, “By bringing innovation capabilities, consumer understanding and advanced flavour technology to Morocco, Givaudan is demonstrating our commitment to be closer to our customers and strengthening our presence in Africa and the Middle-East.”
The opening ceremony was held at the centre in Casablanca in the presence of customers, local dignitaries and regional flavours management members.
Reinforcing Givaudan’s presence in Africa and the Middle-East for over two decades, the new facility is strategically situated in Casablanca, acting as an international hub and platform for the rest of the region.
