MacPac were recently approach by their customer with an ideal to deliver an ‘all in one’ pancake day special to drive sales.
They were briefed to form a tray that would securely hold in place a Lyle’s Golden Syrup bottle and a Squeezy Lemon juice, delivered in a Salter Pancake Pan, with branded and instructional card sleeve.
It was essential that the inner forming sitting in the frying pan should offer a protective snug fit for the two containers to eliminate any product movement during transportation and give good on-shelf presentation.
As well as providing protection, the forming had to be made from recycled material and be 100% recyclable, so the choice of material was R-PET – 90% recycled PET and is 100% recyclable.
Controlling the cut was essential to allow the cavities to line up with the pan rim and the die-cut sleeve. This was achieved by the very best of design engineering and production, in a well-managed and tightly- controlled process, using the very latest in-line pressure forming machines.
Macpac controlled the whole process from design to manufacture under one roof enabled them to respond to the customer requirements and meet their deadline.