Healthcare company Viome has entered an agreement with Campbell Soup Company to acquire Habit, a personalised nutrition company, for an undisclosed sum.
Viome intends to combine its personalised food recommendations based on insights from the microbiome with Habit’s nutrition plans and engagement tools to offer the first ‘whole-body’ approach to human health.
Viome founder and CEO Naveen Jain said: “With Habit now part of Viome, we have the perfect articulation of personalised health.
“I have always admired Habit’s ability to engage and motivate the consumer. Combined with Viome’s deep insights from the microbiome, we are able to see the complete story our body is telling us about our overall health.”
Established in 2015, Habit offers a whole-body approach, with an at-home test kit and individual nutrition plan identifying the right foods for the consumers. Campbell Soup Company has been Habit’s sole strategic investor and majority shareholder since the establishment of the company.
Habit founder and CEO Neil Grimmer said: “With the advent of big data and computational biology, I believe it’s possible to provide everyone in this country and around the world with a personalised blueprint to achieve their health and wellness goals.
“Viome analyses the gut microbiome at a molecular level with advanced technology from the Los Alamos National Lab, which is a great competitive advantage and great foundation for creating the ultimate whole-body nutrition solution.”
William Hood & Company acted as the exclusive financial advisor to Campbell and Habit on the transaction.
Last December, Italian manufacturer of branded chocolate and confectionery products Ferrero was reportedly interested in the acquisition of Campbell Soup’s international business, including its biscuit brand Arnott’s.
