Natalie’s Orchid Island Juice Company announced the launch of a new line of cold-pressed juices with new functional and holistic properties. The three new juices represent the next generation of Natalie’s juices and were brought to market after six months of development. According to the company, the juices are specifically formulated with functional botanicals, traditional spices and superfood ingredients.
“Our new line of Holistic Juices ushers in Natalie’s next generation of juices and we couldn’t be more excited,” said Marygrace Sexton, the Founder and CEO of Natalie’s Orchid Island Juice Company. “As Natalie’s continues to grow, it also continues to innovate - discovering fresh ways to offer our customers juices that will improve every aspect of their lives.”
The new line of holistic cold-pressed juices come in three varieties:
* Purify – made from blood orange, grapefruit, dandelion and ginger.
* Relax – made from orange, pineapple, chamomile and passion flower.
* Resilient – made from blood orange, elderberry, turmeric, black pepper and ginger.
This is Natalie’s first foray into cold-pressed juices, a method consumers increasingly value, the company said. The added that the focus is on using the fewest and freshest, plant-based ingredients and minimal processing so that customers are assured of enjoying a clean and nutritious juice.
“Consumers are driving brands to be more intentional with their innovation process. With trends rapidly evolving, it is important for Natalie’s to remain the authentic brand on the shelf as we strive to be quick-to-market with a functional juice line,” said Natalie Sexton, Vice President of Marketing. “Fortunately, Natalie’s is nimble enough to develop a new line with amazing dexterity and we are on the shelves with this new line in a matter of months.”
Natalie’s Holistic Juices will premiere on shelves at Publix locations starting at the end of March. They will also be available at Fresh Thyme in the Midwest, and Fairway in the Northeast.
And for the first time in the company’s history, Natalie’s is launching a special direct-to-consumer ecommerce site where the Holistic Juices will be available for ordering for home delivery. The ecommerce site also launches March 1st.
