China is relatively late with the development of its quick-frozen vegetable industry in comparison with other developed nations, but its development has been extremely rapid. China is already one of the world's largest exporters of quick-frozen vegetables. This is mainly because the Chinese vegetable market is immense and production areas are distributed all over China. There is huge potential for development in this industry.
"Many consumers assume that quick-frozen vegetables do not have the same nutritional value as fresh vegetables, but this assumption is not true. Thanks to our advanced quick-freeze technology, there is virtually no difference between quick-frozen vegetables and fresh vegetables when it comes to color, fragrance, or flavor. And when it comes to the 'best before date', quick-frozen vegetables obviously have a longer shelf-life than fresh vegetables."
We mainly provide fresh-cut vegetables to the domestic market and quick-frozen vegetables for the export market. The variety of our export products includes root of lotus slices, cauliflower, and broccoli. We currently rely on domestic traders as intermediaries for export to South Korea and Japan. In the future, as we gradually bring our factory in operation, we will shift to direct export. Furthermore, while we steadily develop our current market share in South Korea, we also hope to enter other high-end export markets, such as the European market."
"China is a country with a large appetite for vegetables. The consumer demand for fresh-cut vegetables grows every year, in particular in recent years, as people opt for convenient foods that fit in their fast-paced work rhythm and modern lifestyle. The growing demand for fresh-cut vegetables is a sign of the fast-developing consumer culture."
