PepsiCo is launching its first 100% organic potato chips: Lay’s BIO. The new product has the European certification that guarantees the organic cultivation of its ingredients, as well as the absence of additives.
This new product is made with locally-grown potatoes and high quality organic sunflower oil. This, together with a careful production process, results in a crunchy texture and a delicious flavor.
With this launch, Lay’s shows its commitment to offering a product that meets consumer demands, given the growing preference for organic, sustainable and environmentally-friendly products; a market segment that grew by 35% in 2018.
The new Lay’s BIO are available in 100 gram bags and can be purchased at Carrefour supermarkets across Spain.
