Ahead of Burns Night later this week (Sat 25), a vegan haggis has been exported from Scotland to the United States.
Launching the meat-free haggis in the US market marks the first time Macsween of Edinburgh have exported across the Atlantic in almost fifty years.
An import ban on traditional haggis is still in place, however, the plant-based haggis has been positioned for the free-from vegan market.
“This is a huge milestone for Macsween to be expanding internationally and leading the way in plant-based food exports,” said James Macsween, Managing Director of Macsween of Edinburgh.
Macsween has already sent 360 cases of its vegan haggis to the US this month, and the producer is currently in the process of appointing a sales agent in the US to support its international expansion.
The haggis, branded in the US as ‘Scottish Veggie Crumble’, is available in fourteen Fairway Market stores across New York, New Jersey and Connecticut.
