Hershey India, a part of The Hershey Company, one of the world’s leading snacking giants, has partnered with delivery apps, Swiggy and Dunzo. It has launched its online brand store Hershey Happiness Store on these two online delivery apps.
The partnership with Swiggy is operational in New Delhi NCR, Bengaluru, Mumbai and Hyderabad, while the partnership with Dunzo is live in Bangalore and Hyderabad. The company is looking to scale up these associations to more locations over the next few months.
Speaking on these partnerships, Herjit Bhalla, MD, Hershey India, said, “We are in unprecedented times and it is imperative that we find innovative ways to bring our loved brands to our consumers. We are happy to have partnered with both Swiggy and Dunzo to bring the goodness of the Hershey range of products to our consumer’s doorstep, in a safe and convenient way.”
The store addresses the challenges faced by shoppers due to the current lockdown. Families are increasingly cooking delightful snacks at home with the products and the online store is an additional avenue for consumers to access the loved products, in addition to existing retail stores and e-commerce platforms.
Shoppers can now choose from a wide range of products such as Kisses, Bar, Brookside chocolates, Syrup, Milkshake, Cocoa Powder, Spreads, Sofit Soy Milk, Almond Milk, Protein Cookies and Smart Cook Tomato Puree just by clicking a button. Swiggy and Dunzo will deliver the company’s much-loved brands and products to the shopper’s doorstep in select cities.
