Growing customer demand for chocolate products in South China has seen Barry Callebaut open a third Chocolate Academy Centre in China.
After Suzhou, Shanghai and Beijing, the Shenzhen office is well-positioned to become the company’s operational hub in southern China.
The new office in Shenzhen includes a state-of-the-art Chocolate Academy Centre, the third in China and the 23rd globally.
Through inspiration, education and personalised support, these centres enable artisans, pastry chefs, confectioners, bakers and caterers to create the chocolate delights of tomorrow.
In the last 12 years, more than 5,000 craftsmen in China have attended training and demonstrations in the centres in Shanghai and Beijing.
“I am excited about the great growth potential China offers,” said Ben De Schryver, President of Barry Callebaut Asia Pacific.
“The inauguration of the new office and the Chocolate Academy Centre in Shenzhen is part of our continuous expansion in China and another milestone in our successful growth story which started here 12 years ago.
“The state-of-the-art facilities will help us to meet the growing demand for high-quality chocolate creations and serve our customers better. We will continue to invest in our business and strengthen our collaboration with food manufacturers and artisanal customers in China.”
