A pair of big-flavor ranch salad kits are shaking up what is already one of the industry's top chopped salad kit lines.
Dole Food Company is expanding its DOLE® Chopped! Salad Kits, the world's most recognized chopped salad kit line, with two new offerings that leverage the #1 consumer preference for ranch dressing.1 DOLE® Chopped! Buffalo Ranch Salad Kit and DOLE® Chopped! Peppercorn Ranch Salad Kit combine fresh chopped DOLE® lettuces and vegetables with special Buffalo and Peppercorn variations of Dole's Ranch Dressing.
DOLE® Chopped! Buffalo Ranch Kit: Chopped DOLE® Cabbage, Green Leaf Lettuce, Kale, Carrots, Red Cabbage and Green Onions topped with blue cheese crumbles, fried onions and Dole's Buffalo Ranch Dressing.
DOLE® Chopped! Peppercorn Ranch Salad Kit: Chopped DOLE® Iceberg and Green Leaf Lettuces, Carrots, Red Cabbage, Radishes, shredded white cheddar cheese, crumbled cornbread croutons, crushed black peppercorn and Dole's Peppercorn Ranch Dressing.
Dole's Chopped! line is a leading brand among the chopped salads segment, which has grown 81% since 2016. The two latest on-trend flavored kits leverage ranch as the #1 dressing choice, with the Peppercorn Ranch Kit showcasing the #1 spice in black pepper.
"We continue to give shoppers more reasons to enjoy DOLE® salads as part of our larger mission of motivating families toward healthier living and a diet rich in fresh fruits and vegetables," said Lisa Overman, marketing director of Dole Food Company. "For this latest launch, we combined everything that salad lovers say they want most; fresh chopped lettuces and vegetables, tangy ranch dressing and on-trend spices and other toppings – into two flavor-forward kits that will excite salad shoppers this summer and beyond."
The new products add to Dole's growing family of ranch-inspired salad kits which includes the DOLE® Chopped BBQ Ranch Salad Kit, DOLE® Country Ranch Salad Kit and DOLE® Chopped! Avocado Ranch Salad Kit, introduced last year, plus other salad kits and produce bowls that feature variations of Dole's Ranch Dressing.
