Violife has launched its first butter alternative, furthering the brand’s expansion beyond vegan cheese alternatives.
The new Vioblock is a versatile vegan alternative to butter that is 100% plant based as well as containing vitamins B1, B2, B6, B12 and Folic Acid.
The butter alternative is the beginning of a new venture for the brand, widening the product selection, and offering shoppers more choice.
“Launching our first butter alternative Vioblock is a milestone moment for Violife as we look to expand our product offering further within the Dairy Alternatives category,” said Bianca Harris, UKI Marketing Manager for UK-based Violife.
“Always 100% vegan, Vioblock stays true to the core values of Violife, in that they are suitable for everyone to enjoy regardless of their dietary requirements and perform just as you would expect.
“With Dairy Alternatives out-growing the dairy sector by almost 3 to 1, yet representing only 5% of the total dairy sector, there is sizable headroom for growth of the Dairy Alternatives sector and expansion for Violife beyond the Dairy Alternative to Cheese category.
“Whether flexitarian, vegans or vegetarian we look forward to introducing supporters of the brand to an expanded product range in the future.”
As well as being 100% vegan, the Vioblock is also free from dairy, soya, gluten, lactose nuts and preservatives.
Violife’s new Vegan Vioblock is now available at Asda, with other national retailers to be announced shortly.
