UK intellectual property investment group Tekcapital PLC has announced a major expansion of its MicroSalt brand. MicroSalt, which is the operating subsidiary of Salarius Ltd. is designed to compete in the low salt and low sodium market.
MicroSalt develops a low-sodium salt called MicroSalt. The product’s key feature is its small salt particles about one hundred times smaller than typical table salt, that use a large surface area-to-volume ratio to generate a salty taste while using significantly less salt.
The expansion of MicroSalt is driven by a major new deal with the firm’s Mexican distribution partner FXM. Meanwhile MicroSalt’s SaltMe brand of low sodium potato crisps into over 1,350 retail stores to-date. Rick Guiney, MicroSalt’s CEO, said the company’s continued success was “a testament to the timeliness of our products and our ability to customise our production.”
Speaking to Food and Drink International, Clifford Gross, CEO, Tekcapital, said: “Our intellectual property investment group is focused on creating products from investing in university developed technologies that can improve people’s lives. All our portfolio companies are built around this principle.
“Today’s consumer is more knowledgeable and discerning at checking product labels for nutritional content – including salt content. The world’s population is ageing, and compared to previous generations, is extremely health-conscious – taking a keen interest in what they eat.
“During the COVID 19 pandemic, the importance of healthy eating to strengthen the immune system has been widely discussed by the WHO and medical experts. We believe good tasting products with enhanced nutritional profiles are becoming the new normal,” said Gross.
This results from the company’s new patented technology that produces salt crystals that are approximately one hundred times smaller than typical table salt, delivering a powerful saltiness as the micro-grains rapidly dissolve in the mouth. With approximately 50% less sodium MicroSalt is a potential disrupter in the low-sodium salt category, because it provides full flavour with much less sodium for any surface application.
If MicroSalt becomes widely used, the company believes it can reduce excess sodium consumption in the population which would help reduce high blood pressure, a contributing factor for the development of heart disease.
Gross continued: “MicroSalt is already providing its low sodium salt products in the U.S. and Mexico and food companies in South America, the UK and Japan are currently evaluating MicroSalt for potential inclusion in their snacks. Our goal is to expand MicroSalt sales globally over the next three years.”
