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Current Position:Home » News » Agri & Animal Products » Dairy Products » Topic

Thailand launches soft ice cream and milk

Zoom in font  Zoom out font Published: 2012-05-30  Origin: FBR
Core Tip: The Thailand government has launched Smile Milk brand of soft ice cream and milk, in order to lower the oversupply of domestic milk and help dairy farmers produce value-added products.
The department's plan to develop its own trademark and brand is expected to help dairy farmers upgrade their products and increase milk prices, reported Nationmultimedia.com.

As a part of the initiative, the government will invest THB130m ($4.10m) to set up one main outlet, two kiosks and two mobile kiosks and recruiting 50 franchisees. The concept will be trialled for one year, and if successful, dairy farmers would be given permission to operate the businesses as franchisees.

Deputy Commerce Minister Poom Sarapol said that Thailand aims to become the hub of dairy farming and the dairy industry under the AEC in 2015.

"The project will encourage Thai farmers and the industry to develop themselves to compete with other Asean and non-Asean nations," he said.
 
 
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