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Current Position:Home » News » Frozen & Deli Food » Topic

Frozen Foods Medalists for London Olympics

Zoom in font  Zoom out font Published: 2012-05-17  Origin: Quick Frozen Foods
Core Tip: If foodservice operators want to keep up with demand during the London summer Olympics and avoid costly delays, what they should do is switch to frozen food, says the British Frozen Food Federation (BFFF).
The BFFF is advising that reducing the reliance on fresh deliveries and switching to frozen ingredients and prepared meals is the ideal preparation for caterers in avoiding the potential delivery pitfalls and continuing to cater to the needs of diners.

Restrictions, diversions and closures in event locations and in central London could lead to three months of misery for disorganized operators. By stocking up ahead of time cost sector operators can avoid the scramble for fresh deliveries which will
often be out of hours and less frequent leading to both staffing and stock control challenges.

"By stocking up on frozen in advance, contract caterers in restricted areas can guarantee availability throughout the Games and continue to fulfil requirements without having to make significant changes to menus and staffing," said BFFF Managing
Director Brian Young. "The huge range of frozen ingredients and prepared dishes means that operators don't have to cut back on menu options and can offer the same nutritional meals throughout the Games without having to incur greater costs."

Recent research commissioned by BFFF has also shown that frozen food can also have financial and nutritional benefits for foodservice providers. The research shows that dishes created from scratch using fresh ingredients cost 24% more than their frozen counterparts. In addition, nutritional research has shown that frozen food is equally as nutritious as fresh.
 
 
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