According to the company, SoupMan's new shelf-stable carton soups enable The Original SoupMan soups to be in the main soup aisle, where over $6bn in annual soup purchases occur.
SoupMan partner Shaquille O'Neal said the company is proud to have H-E-B to be the first ever to carry its soups in grocery as the retailer is a leader in the soup category.
The shelf-stable soups will initially be available in four flavors - Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. The suggested retail price from $3.79 to $3.99 for a two serving 17.3 oz package.
