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Ready Pac Foods offers Disney-themed line

Zoom in font  Zoom out font Published: 2012-07-03  Origin: foodbusinessnews  Views: 53
Core Tip: Ready Pac Foods, Inc. is launching a line of Disney-themed Ready Pac Cool Cuts mini-meals and salads for kids ages 6 to 12.
“We knew we needed to think beyond taking existing product, resizing it and giving it a kid-friendly label,” said Tristan Simpson, director of marketing for Ready Pac Foods, Inc. “Our research and development process included developing flavor profiles and utilizing ingredients specifically targeted to a younger palate. Combining these innovative products with the beloved Disney brand brings real innovation to this category, and we believe kids will love our new line.”

The salads come in pizza, taco, Caesar and harvest varieties. The mini-meals come in apples, ham and yogurt; pizza bites; turkey, crackers and cheese; and veggies, chicken and pretzels varieties.

 
 
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