Inc. has been named one of the 40 fresh fruit and vegetable innovation finalists for the United Fresh Produce Association’s 2014 New Product Awards. Ready Pac was nominated in the category of Best New Packaging for their newly re-designed packaging of their Ready Snax® snacking line. The refresh was inspired by the increasing consumer demand for improved snacking options. Ready Pac enhanced their Ready Snax line with a new flavour variety and improved packaging presentation and efficiency, aimed to further deliver on key consumer needs: freshness, healthfulness, convenience, portability and great taste.
The positive buzz on fresh snacking is still gaining momentum, as demonstrated by the remarkable growth in the category, up +11% in dollar sales over last year, led by Single Serve Fresh Snacking with Components, up +20% (according to latest 52 week Nielsen data).
“We felt that we could optimize the packaging and still deliver on a product proposition which is fresh variety at fewer than 250 calories per snack,” said Barb Dan, Senior VP of Marketing for Ready Pac Foods, Inc. “We have a seasoned Product Marketing Team here at Ready Pac that works hard to deliver the best possible snack solutions to consumers.”
These newly enhanced snacking items feature vertically-oriented packaging to improve shelf space efficiencies, and new label graphics with expanded nutrient information. This refresh was rolled out to all six flavour offerings, including the newer Ready Snax Fruit, Cheese & Flatbread Crackers.
