Fresh prepared foods is topping the list for 2014 consumer and culinary trends nationwide, serving to complement the fast-paced lifestyles among consumers who are increasingly unwilling to sacrifice quality and healthfulness for convenience. As more fresh food brands launch new items to capitalize on this growing demand, competition to keep pace with fresh culinary trends will grow ever stiffer.
Tristan Simpson, Senior Director of Marketing & Corporate Communications at Ready Pac, explained how the company plans to grow their complete meals offerings and continue to serve this emerging segment. “It has become even more important for brands like Ready Pac Bistro® Bowl to innovate and experiment with new recipes in order to delight these new consumers. We look to fill the void previously occupied by calorie-packed fast food and mindless heavy snacking” said Simpson. “The incorporation of Baby Kale into our core product line is a great way for us to expand our successful Bistro® Bowl offerings, while providing consumers with an easy and delicious way to incorporate a new superfood into their diet.”
