“Planters NUT-rition peanut butter will change the way P.B. lovers think about their favorite staple,” said Jon Hall, brand manager at Kraft Foods. “Once fans get a taste of NUT-rition, we know they’ll be hooked. It’s time for all of us to expect more from peanut butter.”
The new products feature granola and dried fruit inclusions, and are available in 12-oz jars. The products have a suggested retail price of $3.49 to $3.99.
