The on-the-go format is aimed at gym goers, who drink the product after their workouts, or slimmers who consume the beverages out of home.
The shakes come in Café Royale, Chocolate and Strawberry Yoghurt flavours and are available from major UK supermarkets, pharmacies such as Boots and Superdrug and online retailers such as Amazon.
“We want to make losing weight as simple as possible for dieters with busy work and social schedules,” said Peter Valentine, MD of Atkins UK.
“We predict that the new packaging will encourage uplift in sales as consumers take advantage of the benefits of the new format cartons, which are more convenient for busy lifestyles.”
