US-based grocery chain Fresh & Easy has introduced new dinner range - Easy Dinner Combos. The new dinner range will include three options - Entree, Side dish and Dessert,
The Entree options will include ready-to-cook items, such as pre-marinated and pre-seasoned meat, fish and poultry; salmon stuffed with spinach and feta; and chicken cheese & bacon parcels. It will also include Kitchen-to-go items like freshly prepared that need to be popped in the oven.
Side dish options will feature vegetables such as fresh vegetables or bagged salads and starches like traditional mashed potatoes and cheesy garlic bread. The Dessert options will include decadent cakes, cupcakes and other treats like the Lemon Dream cake.
Fresh & Easy chief customer officer John Burry remarked that the new dinner range will serve two at very affordable price.
The company noted that Easy Dinner Combo options are made without any artificial colors or flavors, high-fructose corn syrup or added trans fats. The range will be available at an RRP of $10.