The German dairy market is dominated by cheese products with the category holding over 40% market value, finds a report by Canadean – Food.
According to the report, "Consumer Trends in the Dairy Market in Germany, 2011", cheese is followed by milk at 22%, butter & spreadable fats 15%, yoghurt 14%, puddings/desserts 6% and cream 2%.
Among the consumers of various age groups, those above 55 years formed a major part with 36%, followed by mid-lifers, aged 45-54, at far second with 16%. At 6.7%, tweens & early teens of 10-15 years were the least consumers of dairy products.
Female consumers had a marginal lead over males with 53%, while the urban-rural divide was 64-36%.
Indulgence was the most influencing trend for the consumption of dairy products, at 47.8%; better value for money at 31.5% came next.
The affluent consumers held a major share at 35%, while the highly affluent held the least at 10.8%.
Consumers educated up to the upper secondary level consumed more dairy products than those at other education levels, at 29%. Post graduates were the least contributors at 2.4%.
Individuals having more than seven hours of leisure time a day held 40% market share while those with less than an hour formed only 3.8%. The consumption, however, was not proportionate to the leisure time available, as the time poor and time pressed consumers, with one to five hours spare time, held 21% each.
