Uelzena is leveraging what it believes are its competencies in sports nutrition and weight management with the creation of a new health division, called ‘nutrineo’.
According to the company, the nutrineo team is a unique partner for customers intent on supplying private label health products, with an interdisciplinary team of experts able to offer a range of services from the original idea and recipe development to the procurement of the raw materials and packaging design to the product being ready to be placed onto the market.
The company points out that, because nutrineo does not distribute own brands, it does not compete with its customers.
