Consumers benefited from rising disposable income levels in 2011, thanks to the introduction of a minimum monthly wage and also a two-month salary bonus for many
consumers. This encouraged consumers to trade up within fast food, with consumers also more likely to eat in larger groups and to buy larger meals. This trend also encouraged consumers to trade up from independents to chains, with transaction volume growth of 5% and 3% respectively in the year.
This Fast Food in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors drivinggrowth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Asian Fast Food, Bakery Products Fast Food, Burger Fast Food, Chained Fast Food, Chicken Fast Food, Convenience Stores Fast Food, Fast Casual Dining, Fish Fast Food, Ice Cream Fast Food, Independent Fast Food, Latin American Fast Food, Middle Eastern Fast Food, Other Fast Food, Pizza Fast Food.
