Steaz Teas co-founder Eric Schnell has launched a new company MetaBrand in Edison, New Jersey to offer turnkey ‘concept-to-market’ services to start-up and early-stage natural and organic beverage and supplement brands.
Operating from its 4,000ft² facility, MetaBrand will provide services, including product formulation and development, manufacturing, distribution, and sales, marketing and promotional strategies to organic, natural drink startups.
Schnell has recruited an experienced team of over 30 advisors, from food scientists and compliance experts to marketing, branding, finance, admin and sales support, for the latest venture.
Schnell said that only few ideas in the natural beverage and supplement circles ever evolve into a profitable product.
"The originators of these great ideas generally lack the experience or the financial wherewithal to tackle challenges such as full-scale product formulation, manufacturing, regulatory compliance, and distribution. At MetaBrand, we've pioneered a way to turn these great ideas into a reality in a highly efficient manner," he added.
MetaBrand plans to add a private equity arm in the future to facilitate or directly provide startup capital for promising projects.
