Vitiva has opened a US office in Kentucky to better serve the North American market, and has appointed Connie Sandusky as vice president, sales and marketing for North America.
Sandusky joins Vitiva with a track record of driving sales growth in the functional food ingredient arena. In the new position, she will oversee Vitiva’s commercial activities in the U.S. by developing key commercial relationships in the food, beverage and nutraceutical markets.
Prior to Vitiva, Sandusky held technical sales and marketing leadership positions with Aurora Algae, DD Williamson, Kalsec and Solae.
“We are delighted to welcome Ms. Sandusky on board,” said Ohad Cohen, CEO of Vitiva. “Her technical knowledge, commercial experience and passion for success is exactly what we’ve been seeking to deliver our brands and service to the North American market. Opening this direct office allows Vitiva to provide better and more effective support utilizing Vitiva’s strong technical know-how and expertise, while significantly improving our competitiveness.”
“I’m very excited to be a part of Vitiva,” said Sandusky. “I intend to lead Vitiva's sales to the next level via high-impact growth in both food and beverage and supplement industries. Vitiva’s portfolio is broad and advanced in comparison to similar existing products in the US market. The company has a great scientific basis to support their solutions.”
The new office will offer Vitiva’s expanded portfolio, including customized antioxidant solutions based on rosemary and other synergists ( VivOX, INOLENS, AquaROX and SyneROX ); botanical extracts for nutraceutical applications, Sweet’n Vit customised stevia sweetener systems; and the Bright’n Color line of natural colours.
