Döhler says that it is further expanding its expertise in health and nutrition ingredients, thus meeting the increasing demand for products with health-related added value.
The market for these “better for me” products is booming, the company notes, with the number of new products launched with health-related claims having risen by 76% over the last four years. Indication-related and reduced-calorie food and “free from” products no longer only appeal to specific consumer groups, says Döhler, but are increasingly breaking into the mass market. Thanks to what it claims is an extensive portfolio of health and nutrition ingredients – including functional ingredients and reduced-calorie sweetening systems – combined with a high level of application expertise and knowledge of food law, Doehler says that it is able to implement indication-related product concepts with ease.
Döhler offers what it describes as contemporary sweetening systems that allow a range of positionings. The MultiSweet Plus portfolio extends from classic, calorie-free sweetening with high intensity sweeteners (HIS) and calorie-free natural sweeteners to fruit sweeteners made from fruit juice concentrates.
MultiSweet Classic is a combination of different high intensity sweeteners with a balanced sensory profile, which allows the sugar content to be reduced by up to 100%. For each product concept, Döhler provides tailor-made solutions and offers alternatives to sweeteners. For example, the company has developed solutions using the sweetener Advantam, which has recently received European approval.
MultiSweet Stevia allows calorie-free sweetening on an all-natural basis. The number of product launches with stevia is increasing significantly at the moment, the company notes, with an annual rise of around 60%. The leading categories here are beverages and confectionery.
All-natural sweetening can also be achieved using MultiSweet Fruit. These deacidified and decolourised fruit sweeteners allow natural product positionings in the premium segment. For natural yet low-calorie recipes, MultiSweet Fruit and MultiSweet Stevia are claimed to be the ideal combination.
The taste of the MultiSweet Plus line can be further optimised using Sweetness Improving Technology (SIT), a natural flavour technology. It is also possible to reduce the sugar content significantly in a natural way without using sweeteners thanks to Sugar Reduction Technology (SRT).
