The world over, women are the caregivers; the consumer gatekeepers in around 80% of families. Women make the crucial buying decisions, especially so with food, but it is usually men that make the crucial marketing decisions.
It is well known that most food shoppers are women, but does the food industry get that in its marketing? Not really, says female marketing expert, author and CEO of The Female Factor, Bridget Brennan.
The world over, women are the caregivers; the consumer gatekeepers in around 80% of families. Women make the crucial buying decisions, especially so with food, but it is usually men that make the crucial marketing decisions.
The world over, women are the caregivers; the consumer gatekeepers in around 80% of families. Women make the crucial buying decisions, especially so with food, but it is usually men that make the crucial marketing decisions.
