| Make foodmate.com your Homepage | Wap | Archiver
Advanced Top
Search Promotion
Search Promotion
Post New Products
Post New Products
Business Center
Business Center
 
Current Position:Home » News » General News » Topic

Mash Direct wins contract with Asda to supply new products

Zoom in font  Zoom out font Published: 2017-05-05
Core Tip: Mash Direct has obtained a new contract with Asda and will now be supplying the retailer with three new products including Sweet Potato Mash Caribbean Style, Leek and Potato Mash and Roast Potatoes.
Mash Direct has obtained a new contract with Asda and will now be supplying the retailer with three new products including Sweet Potato Mash Caribbean Style, Leek and Potato Mash and Roast Potatoes. The supplier will also provide larger packs of Mashed Turnip and Carrot and Parsnip which will be exclusively provided to the retailer.

Mash's head of marketing Clare Foster said: "Mash Direct is delighted to build upon its existing relationship with Asda."

"By working closely with the retailer over the past 10 years, including initiatives such as the Supplier Development Academy and the Sustain & Save programme, we have gained an understanding of what the Asda shopper is looking for, and are able to respond with new and innovative products."

This deal follows Mash Direct's £1m deal with Morrisons back in February which the producer expects to generate over £3m in revenue over the next three years.
 
keywords: potatoes
 
[ News search ]  [ ]  [ Notify friends ]  [ Print ]  [ Close ]

 
 
0 in all [view all]  Related Comments

 
Hot Graphics
Hot News
Hot Topics
 
 
Processed in 0.066 second(s), 16 queries, Memory 0.86 M
Powered by Global FoodMate
Message Center(0)