Dutch-based distillery Lucas Bols is to end its Bols Liqueurs’ distribution contract in US with William Grant & Sons from 30 June 2013.
The company will hand over the distribution of its Bols Liqueurs to its subsidiary Lucas Bols USA in the country.
William Grant & Sons has been selling Bols Liqueur brands in the US for many years, but the brand's sales fell drastically in 2011 to 350,000 cases, around 100,000 cases less than a decade ago, forcing the Dutch company to snap the contract.
Lucas Bols CEO Huub van Doorne was quoted by thespiritsbusiness.com as saying that the move to end the contract was to improve the brand's position in the US.
"With the addition of Bols Liqueurs, we will be able to expand our relationship with our distributor network and strengthen our position as one of the leading cocktail spirits in the world," he added.
The Bols Liqueurs range will join the Lucas Bols USA's existing lineup of Bols Genever, Damrak Gin, Galliano L'Autentico and Ristretto and Vaccari Sambuca.
