One way for Mondelez to learn quickly is to partner with start-up technology companies – the basiof its Mobile Futures project, a 90-day venture to develop mobile pilot apps.
Mondelez brands have been in the market a long time, so the company needs to move beyond ‘classical marketing’, he said. “We have to advance way ahead of the consumer to engage them in new ways,” he said.
One way for Mondelez to learn quickly is to partner with start-up technology companies – the basiof its Mobile Futures project, a 90-day venture to develop mobile pilot apps.
One way for Mondelez to learn quickly is to partner with start-up technology companies – the basiof its Mobile Futures project, a 90-day venture to develop mobile pilot apps.