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Mondelez innovation head talks digital age marketing

Zoom in font  Zoom out font Published: 2013-01-11  Authour: Oliver Nieburg+   Views: 51
Core Tip: Confectioners can move beyond classical marketing and reach consumers through mobile technology to encourage impulse buying, according to Mondelez International's innovation chief.
digital age marketingMondelez brands have been in the market a long time, so the company needs to move beyond ‘classical marketing’, he said. “We have to advance way ahead of the consumer to engage them in new ways,” he said.

One way for Mondelez to learn quickly is to partner with start-up technology companies – the basiof its Mobile Futures project, a 90-day venture to develop mobile pilot apps.

 
 
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