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Current Position:Home » News » Processed Foods » Savory Snacks » Topic

PepsiCo Lay’s named one of China’s ‘Superbrand China 2013’

Zoom in font  Zoom out font Published: 2013-01-24  Origin: bakeryandsnacks  Views: 43
Core Tip: PepsiCo Lay’s has been voted one of Chinese consumers’ favorite savory snacks and ‘superbrand’ for 2013 by brand consumer research and accreditation institute Superbrands.
PepsiCo Lay’sThe snack titan has received a ‘Superbrand China 2013’ award following interviews with more than 2,000 consumers about 140 product categories.

The international standard for selection includes five criteria - market size, sustained growth, brand goodwill, customer loyalty and overall market acceptance.

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